My adventures with obsessive experimentation convinced me that most experts are sitting on mountains of intellectual property they’ve either forgotten about or dismissed due to fears of obsolescence. But even those who’ve started digging are accumulating raw materials that still need to be refined. The transformation of that material into consistent, compelling content is what bridges the authority gap. In our fractured attention economy, the value of invisible expertise is precisely zero.
Our veteran PR correspondent (aka Claude acting as a 1970s PR hack), fresh from losing three clients last week and facing a punishing assignment between martini lunches, sat down with Dan Nestle to discuss his transition from corporate communications executive to AI-enabled communications consultant. What started as a begrudging interview turned into a fascinating exploration of authenticity, AI, and the future of executive influence.
