21-October-2025
You can be the smartest person in the room, but if no one knows you or your point of view, you don’t have authority. This “authority gap” is why most professionals struggle to earn attention, build trust, and gain influence.
In this episode, host Dan Nestle sits down with Amanda Russell, author of The Influencer Code, creator of the influence equation (Influence = Attention + Trust), founder of Amanda’s Playbook, and architect of UCLA’s first fully accredited influencer marketing program. Amanda challenges the assumption that awareness equals influence, revealing why measuring clicks and impressions keeps communicators trapped in vanity metrics rather than building real relationship capital.
